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2014-10 MOON_Summit_T_Smith_mod 3

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Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies

TIM J. SMITH, PHD
"To identify the right price, executives must answer three questions, and they must be answered from the customer's perspective:

What is my alternative?
Are you better or worse?
Why should I care?"

© Wiglaf LLC 2022

Wiglaf Pricing Strategy Consultants