Case Study: Price Setting – Elderly Care Services

Challenge: An elderly services provider developed a groundbreaking new educational program for communicating with individuals with Alzheimer’s disease and other forms of dementia. Following the PBS broadcast of the foundation’s documentary on the topic, “There Is a Bridge”, and the successful implementation of their program locally, they sought to launch their service nationally. Prior to launch, they needed to define the price structure and identify the proper price points for selling their revolutionary offering to elderly care facilities.

Approach: The elderly services provider engaged Wiglaf Pricing in our targeted Executive Pricing Policy Summit, a decision-focused policy discussion. Through the Executive Pricing Policy Summit, Wiglaf Pricing worked with executives to uncover key pricing challenges, define sources of value, and quantify willingness-to-pay. At each step in the Executive Pricing Policy Summit, Wiglaf Pricing identified action items and documented decision points to facilitate a timely resolution.

Result: Executives completed the Executive Pricing Policy Summit confident, with a well-defined pricing structure and price points that would enable market traction and capture revenues to fund further growth.