Books and Media

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Books and Media

Wiglaf’s founder, Tim J. Smith, is known globally for his groundbreaking ideas and work in pricing.  In addition to his consultation and presentation work through Wiglaf Pricing, Tim is the author of five books and various articles on the subject of pricing and business markets, and the Chief Editor of the Wiglaf Journal.

His most recent textbook, Pricing Strategy, is the standard-bearer in the world of pricing textbooks, combining cutting-edge Business-to-Business and Business-to-Customer insight and research with clear, mathematically backed statistical analysis.

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