Workbook of Quantitative Tools and Techniques in Marketing, 2nd Ed.
Tim J. Smith & Myril Bruns Hillman
192 pages, Paperback
Teach students how to analyze marketing data, evaluate a marketing strategy quantitatively, and quantify the value of a business proposition to a customer.
Exclusively available through the DePaul Barnes and Noble Bookstore.
Contact Carl Grath, General Manager
+1 312 362 7261