Past Speaking

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Past Speaking

Public Keynotes

Corporate Presentations

Public Workshops

Public Keynotes

“Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies – Keynote”, Pricing Club of Simon Business School, Rochester, New York, United States, 16 January 2017.

“Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies – Keynote”, Professional Pricing Society 12th Annual European and Global Pricing Conference, Berlin, Germany, 2 December 2016.

“SaaS, DaaS, and IaaS Pricing”, 1871, Chicago, Illinois, United States, 15 November 2016.

“How to Price Your Products and Services”, Intuit QuickBooks Connect 2016, San Jose, California, United States, 28 October 2016.

“Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies- Keynote”, Professional Pricing Society 27th Annual Fall Pricing Conference, Las Vegas, Nevada, United States, 26 October 2016.

“Pricing Strategy for Travel Service Professionals”, Commonwealth Business Travel Group, Houston, Texas, United States, 8 June 2016.

“Pricing Habits of Highly Successful Entrepreneurs”, 1871, Chicago, Illinois, United States, 14 December 2015.

“SaaS, DaaS, IaaS: How to Price Segment with Subscription Relationships”, 1871, Chicago, Illinois, United States, 10 August 2015.

“How to Price with Exchange Value Models”, 1871, Chicago, Illinois, United States, 20 May 2015

“Pricing Habits of Highly Successful Entrepreneurs”, Chicago Booth Entrepreneurial Roundtable, Wheaton, Illinois, United States, 20 July 2015

“How to Strategically React to Competitive Price Pressures”, Vendavo Profit Summit 2015, Dallas, Texas, United States, 12 February 2015.

“Pricing for Veterinarians:  Value Based Pricing – Keynote”, 2014 MOON Summit, Chicago, Illinois, United States, 11 November 2015.

“Lifecycle Pricing Strategy & Optimization”, Gateway Analytics Network Product Management & Innovation Event, Chicago, Illinois, United States, 15 July 2014.

“International Pricing – Keynote”, Professional Pricing Society 24th Annual Fall Pricing Conference, Atlanta, Georgia, United States, 24 October 2013.

“Lifecycle Pricing Strategy & Optimization”, Gateway Analytics Network Product Management & Performance Event, Chicago, Illinois, United States, 22 August 2013.

“Lifecycle Pricing Strategy & Optimization”, Gateway Analytics Network Product Management & Innovation Event, Chicago, Illinois, United States, 25 June 2013.

“Defining Pricing – Keynote”, Professional Pricing Society 23rd Annual Fall Pricing Conference, Orlando, Florida, United States, 26 October 2012.

“Re-conceptualizing Pricing: Making the Customer Central to Outperform”, 3rd Pricing & Revenue Optimization Summit, Chicago, Illinois, United States, 1 August 2012.

“Grow Your Pricing Power”, 2012 International Business Marketing Association Conference: GROW, Chicago, Illinois, United States, 31 May 2012.

“Codifying the Gains of the Renaissance in Pricing – Keynote”, Professional Pricing Society 22nd Annual Fall Pricing Conference, Las Vegas, Nevada, United States, 28 October 2011.

“Discounts: Share Taking or Profit Hemorrhaging?”, Professional Pricing Society 21st Annual Fall Conference, San Francisco, California, United States, 28 October 2010.

“Profit Levers of Promotional Discounting”, Professional Pricing Society 5th Annual European Conference, Brussels, Belgium, 26 November 2009

“Add-Ons, Versions, or Bundles”, Professional Pricing Society 20th Annual Fall Conference, Orlando, Florida, United States, 23 October 2009

“Profit Levers of Promotional Discounting”, Professional Pricing Society 19th Annual Fall Conference, Miami, Florida, United States, 29 October 2008

“Organizing for Pricing”, Illinois Information Technology Association CFO Roundtable, Chicago, Illinois, United States, 21 October 2008

“Value-Based Pricing”, Chicago Software Association CFO Roundtable, Chicago United States, 17 February 2005.

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Corporate Presentations

“Administración de Ventas y Precios”, Adama Mexico, Ajijic, Mexico, 28 December 2016.

“Pricing Done Right & Psychological Influences to Pricing”, Arca Continental, Monterrey, Mexico, 2 November 2016.

“Pricing Strategy for Product Lines and Innovation Teams – Seminar”, Corning Inc., Corning, New York, United States, 27 September 2016.

“Pricing and Corporate Strategy for Marketing Managers”, Thomson Reuters, Nashville, Tennessee, United States, 26 May 2016.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 22 May 2016.

“Pricing and Customer Relationship Management”, Adama, Ajijic, Mexico, 14 January 2016.

“ Value-Based Pricing: The Familiar and the Revolutionary”, Chick-fil-A, Atlanta, Georgia, United States, 18 December 2015.

“Value Based Pricing and Discount Management”, Evonik, Sao Paulo, Brazil, 29 September 2015.

“Pricing Strategy for Product Lines and Innovation Teams – Seminar”, Corning Inc., Corning, New York, United States, 5 June 2015.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 8 May 2015.

“Pricing Strategy for Product Lines and Innovation Teams – Seminar”, Corning Inc., Corning, New York, United States, 15 June 2014.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 9 May 2014.

“Pricing and Corporate Strategy – Seminar”, Checkpoint Systems, Thorofare, New Jersey, United States, 1 April 2014.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 3 October 2013.

“Pricing Excellence for Marketing”, Stryker Instruments, Kalamazoo, Michigan, United States, 22 November 2013.

“Pricing Strategy”, Semtech, San Jose, California, United States, 2 July 2013.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 11 April 2013.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 19 May 2012.

“Know the Value, Manage the Value, Capture the Value – Seminar”, Stryker Nuero Spine ENT, Chicago, Illinois, United States, 9 October 2012.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 4 October 2012.

“Pricing Strategy – Seminar”, Weatherford International Project Ninja, Houston, Texas, United States, 17 November 2012.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 30 June 2011.

“Creating & Capturing Profitable Customers – Seminar”, Analog Devices Incorporated, Limerick, Ireland, 19-20 May 2011.

“Identify the Value, Manage the Perception of Value, & Capture the Value – Seminar”, Stryker Executive Summit, Miami, Florida, United States, 26 April 2011.

“Quantitative Methods in Discount Management – Seminar”, Emerson, Rosemont, Illinois, United States, 4 April 2011.

“Moving Towards Pricing Excellence – Seminar”, H.B. Fuller, Minneapolis, Minnesota, United States, 22 September 2011.

“Pricing Strategies & Negotiations”, American College of Surgeons, Chicago, Illinois, United States, 8 November 2011.

“Pricing Best Practices and Top Priorities for Reseller – Breakout Session”, Chevron, Austin, Texas, United States, 9 & 10 November 2011.

“Setting Price Based on Value – Seminar”, Corning Inc., Corning, New York, United States, 14 December 2011.

“Business Market Price Management – Seminar”, Intel Embedded and Communications Group, Chandler, Arizona, 9 August 2010.

“Maintaining ASPs and Winning Market Share: Winning the Channel, Winning the Customer – Keynote”, Symantec Worldwide Sales & Marketing Conference 2009, 4 May 2009.

“Claiming Created Value & Capturing Customers – Breakout Session”, Symantec Worldwide Sales & Marketing Conference 2008, Las Vegas, Nevada, United States, 23 April 2008.

“Strategic Selling – Seminar”, ZPA Smart Energy, Trutnov, Czech Republic, November 2006.

“Structured Account Management – Seminar”, Satyam Computer Services Ltd., Sunnyvale, California, United States, 18 August 2005.

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Public Workshops

“Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right”, Professional Pricing Society 27th Annual Spring Pricing Workshops and Conference, Chicago, Illinois, United States, 3 May 2016.

“Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right”, Professional Pricing Society 11th Annual European and Global Pricing Workshops and Conference, Amsterdam, Netherlands, 2 December 2015.

“Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right”, Professional Pricing Society 26th Annual Fall Pricing Workshops and Conference, San Francisco, California, United States, 20 October 2015.

“Advanced Quantitative Methods in Discount Management”, Professional Pricing Society 2nd Annual Latin America Pricing Workshops & Conference, Sao Paulo, Brazil, 17 September 2015.

“Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right”, Professional Pricing Society 26th Annual Spring Pricing Workshops and Conference, Dallas, Texas, United States, 5 May 2015.

“Pricing and Corporate Strategy: The Pricing Decision Framework Proven Successful by the World’s Most Profitable Companies for Getting Pricing Done Right”, Professional Pricing Society 10th Annual European & Global Pricing Workshops & Conference, Barcelona, Spain, 26 November 2014.

“Advanced Quantitative Methods in Price Setting and Price Variance Management”, Professional Pricing Society 25th Annual Fall Pricing Workshops & Conference, Las Vegas, Nevada, United States, 21 October 2014.

“How to Price: An Examination of the Techniques and Strategies of Value-Based Pricing”, Professional Pricing Society Inaugural Latin America Pricing Workshops, Sao Paulo, Brazil, 27 August 2014.

“Advanced Quantitative Methods in Discount Management”, Professional Pricing Society 2nd Annual Asia-Pacific Pricing Workshops, Singapore, 10 April 2014.

“Advanced Quantitative Methods in Discount Management”, Professional Pricing Society 25th Annual Spring Pricing Workshops, Chicago, Illinois, United States, 29 April 2014.

“Advanced Quantitative Methods in Discount Management”, Professional Pricing Society 9th Annual European & Global Pricing Workshops, Berlin, Germany, 4 December 2013.

“Game Theoretical Modeling: An Empirical Approach to Competitive Pricing”, with Curry W. Hilton, Professional Pricing Society 24th Annual Spring Pricing Workshops, San Francisco, California, United States, 1 May 2013.

“Influencing Customer Price Acceptance”, Professional Pricing Society 8th Annual European & Global Pricing Workshops, Amsterdam, Netherlands, 4 December 2012.

“The Story of Pricing: A Baker’s Dozen of Case Studies in Pricing Decisions and Outcomes” Professional Pricing Society 23rd Annual Spring Pricing Workshops, Chicago, Illinois, United States, 8 May 2012.

“Unit, Tiered, and Bundled Pricing”, Professional Pricing Society 7th Annual European & Global Pricing Workshops, Barcelona, Spain, 2 December 2011.

“Strategic Pricing Excellence – Winning the Price War by Pricing it Right”, Marcus Evans, Novotel Mumbai Juhu Beach, India, 13-14 June 2011.

“Influencing Customer Price Acceptance”, Professional Pricing Society 22nd Annual Spring Workshops, Chicago, Illinois, United States, 3 May 2011.

“Quantitative Methods in Discount Management”, Professional Pricing Society 21st Annual Spring Workshops, Chicago, Illinois, United States, 5 May 2010.

“Effective Pricing in the Face of Increasing Competition”, UNI Strategic (Malaysia) SDN BHD, Kuala Lumpur, Malaysia, 25-26 March 2010.

“Product Lifecycle Pricing”, Professional Pricing Society Certification Workshops, San Diego, United States, 21-22 February 2008.

“Pricing Strategies that Rapidly Change Profitability”, Professional Pricing Society 3rd Annual European Conference, Brussels, Belgium, 22 November 2007.

“Strategic Sales for New Customer Acquisition in Business Markets”, Surja IT Academy, Chicago, Illinois, United States, 20 September 2005.

“How to Capture Higher Profits From Customers Who Value Your Offering the Most”, Professional Pricing Society 15th Annual Spring Conference, Las Vegas, Nevada, United States, 22 April 2004.

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