Training: The Story of Pricing

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The Story of Pricing: Baker’s Dozen of Case Studies in Pricing

Abstract

How do leaders think about pricing?  What key missteps led to the downfalls of those less fortunate?  What can executives learn from other industries for applying to their firm?

In this workshop, we will examine twelve case studies in pricing spanning business and consumer markets, covering issues in price setting, discount management, and pricing strategy. 

Attendees Will Learn

  • The  importance of managing price
  • Key communication points in pricing
  • Key considerations in price promotions and discounts
  • Price management during industry turmoil
  • The three key guiding principles in any pricing decision

Audience

This is a general executive audience. 

Agenda

Item

Time (7 hrs)

Input Costs Fluctuations and Pricing:  Pilgrims v. Smithfield

0:45

Value Communication:  Geico v. State Farm

0:15

Customer Management for the Long Term:  Semiconductor Industry Pricing

0:30

Price Communication and Market Reactions:  Starbucks

0:15

Price Communication and Industry Management:  Procter & Gamble

0:45

Price Promotions:  Groupon

0:45

Alternative Pricing Schemes:  Pay-What-You-Want & Radiohead

0:45

Standards Wars and Pricing:  Blu-ray v. HD-DVD

0:45

Industry Evolution and Price Structure Changes:  ATT & Verizon

0:45

Price Evolution in Recessions and Growth:  Abercrombie & Fitch

0:45

Target Pricing:  Southwest

0:45

One-Sheet Overview of Price Training Courses