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Events

Wednesday, November 29 to Friday, December 1, 2023
PPS 2023 European & Global Pricing Workshops & Conference
Amsterdam, The Netherlands

Tuesday, February 6, 2024
Chicagoland Pricing and Profit Management Luncheon
Union League Club of Chicago

Thursday, February 8, 2024
Minneapolis–St. Paul Pricing and Profit Management Luncheon
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Thursday, February 15, 2024
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Books

Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies

TIM J. SMITH, PHD
"To identify the right price, executives must answer three questions, and they must be answered from the customer's perspective:

What is my alternative?
Are you better or worse?
Why should I care?"

© Wiglaf LLC 2022

Wiglaf Pricing Strategy Consultants