Kyle T. Westra

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Manager – Denver, CO

Kyle T. Westra

Kyle T. Westra is a Manager at Wiglaf Pricing. Kyle will work with you to find efficient and creative solutions to help your company manage pricing better. His areas of focus include pricing transformations, new product pricing, commercial policy, and pricing software.

Most recently to Wiglaf Pricing, Kyle worked in project management and business systems analysis at Previous experience involves such disparate roles as marketing analysis at Groupon and global strategy studies at a foreign policy think tank. He has extensive experience in ecommerce, sales strategy, economic analysis, and change management. Pricing is at the confluence of economics, business, technology, and psychology, which is supported by Kyle’s breadth of experience.

His Amazon bestselling book about how technological trends are affecting pricing and commercial strategy is entitled The New Invisible Hand: Five Revolutions in the Digital Economy.

Kyle is a Certified Pricing Professional (CPP). He holds an MBA with distinction from the Kellstadt Graduate School of Business at DePaul University and a BA in Political Science and Economics from Tufts University.

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