Engage Wiglaf Pricing.
Make Better Pricing Decisions.
Executives choose Wiglaf Pricing to identify launch prices for new products and services, define price structures to profitably segment markets, conduct deep-dive pricing analytics, improve price variance management, and develop organizational capabilities through people, processes, and tools.
Upcoming Events
Greater Atlanta Pricing Professionals Network, January 2020 – Featuring Lee Halverson of Highline Aftermarket
Wed, January 22, 2020
5:30 PM – 8:30 PM EST
Georgia Tech (Bill Moore) Student Success Center
225 North Avenue NW, Press Room A
Atlanta, GA 30332
Join the Greater Atlanta Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:
- 60 minute talk from Lee Halverson, Vice President, Pricing & Profitability at Highline Aftermarket
- 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
- 90 minutes of networking and refreshments with Greater Atlanta Pricing Professionals
You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.
All are welcome!
Featured Speakers
Lee Halverson
Vice President, Pricing & Profitability at Highline Aftermarket
Lee Halverson is a Pricing Leader with over a decade of successful experience in designing, developing and implementing pricing strategies. Lee is currently the Pricing Leader for Highline Aftermarket, a leading distributor of automotive supplies. Lee has been successful in leading pricing transformations for industry leading distribution organizations including Grainger Industrial Supply and SiteOne Landscape Supply.
Lee earned his MBA from the Babcock Graduate School of Management at Wake Forest University, his BS in Accountancy from Northern Illinois University and is a holder of a CPA certificate.
Tim J. Smith
Founder and CEO, Wiglaf Pricing
Adjunct Professor of Marketing, DePaul University
At Wiglaf Pricing, Dr. Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Along with his work at Wiglaf and teaching at DePaul, he is the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012) and editor of the Wiglaf Journal.
Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.
As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.
Front Range Professionals Network, January 2020 – Featuring Maggie Laird of Hitachi Vantara
Thu, January 30, 2020
5:30 PM – 8:00 PM MST
Vendavo
1401 17th St
Suite 800
Denver, CO 80202
Join the Front Range Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:
- 45 minute talk from Maggie Laird, Chief Pricing Officer at Hitachi Vantara
- 15 minute talk from Kyle T. Westra, Manager at Wiglaf Pricing
- 90 minutes of networking and refreshments with Front Range Pricing Professionals
You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.
All are welcome!
Featured Speakers
Maggie Laird
Chief Pricing Officer, Hitachi Vantara
Maggie Laird is an experienced commercial leader who has spent the last 20 years helping companies drive both top and bottom line growth through customer, marketing, sales and pricing strategies, tactics, and technologies.
Focus Areas: Commercial Transformation – Digital Enablement – Organic Growth – Customer and Pricing Strategy & Operations
Specialities:
Consumer/Customer strategy and insights, market analysis and analytics, Go-to-market strategy design, revenue management and revenue model, pricing optimization, dynamic pricing, commercial analytics, CRM, business process reengineering in the marketing, sales, and service functions.
Kyle T. Westra
Manager, Wiglaf Pricing
Kyle T. Westra is a Manager at Wiglaf Pricing. Kyle will work with you to find efficient and creative solutions to help your company manage pricing better. His areas of focus include pricing transformations, new product pricing, commercial policy, and pricing software.
Most recently to Wiglaf Pricing, Kyle worked in project management and business systems analysis at Cars.com. Previous experience involves such disparate roles as marketing analysis at Groupon and global strategy studies at a foreign policy think tank. He has extensive experience in ecommerce, sales strategy, economic analysis, and change management. Pricing is at the confluence of economics, business, technology, and psychology, which is supported by Kyle’s breadth of experience.
His Amazon bestselling book about how technological trends are affecting pricing and commercial strategy is entitled The New Invisible Hand: Five Revolutions in the Digital Economy.
Kyle holds an MBA with distinction in Business Strategy and Marketing Analysis from the Kellstadt Graduate School of Business at DePaul University and a BA in Political Science and Economics from Tufts University.
