Engage Wiglaf Pricing.
Make Better Pricing Decisions.
Executives choose Wiglaf Pricing to identify launch prices for new products and services, define price structures to profitably segment markets, conduct deep-dive pricing analytics, improve price variance management, and develop organizational capabilities through people, processes, and tools.
Upcoming Events
PPS 29th Annual Fall Pricing Workshops & Conference
October 15-18, 2019
Las Vegas, Nevada, US
Featuring a workshop by Wiglaf Pricing:
PRICING AND CORPORATE STRATEGY
This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. Attendees will learn to use the value-based pricing paradigm to drive pricing decisions across the entire organization. We will discuss in-depth how to define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture.
This workshop will also explore how to transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers. We will discuss how to drive pricing decisions into new offering development in order to improve market acceptance and price capture on innovation – from the moment of launch through maturity. Attendees will learn how to utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies.
15th Annual PPS European & Global Pricing Conference & Workshops
November 27-29, 2019
Berlin, Germany
Featuring a workshop by Wiglaf Pricing:
PRICING AND CORPORATE STRATEGY
This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. Attendees will learn to use the value-based pricing paradigm to drive pricing decisions across the entire organization. We will discuss in-depth how to define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture.
This workshop will also explore how to transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers. We will discuss how to drive pricing decisions into new offering development in order to improve market acceptance and price capture on innovation – from the moment of launch through maturity. Attendees will learn how to utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies.
Chicagoland Pricing Professionals Network, January 2020 – Featuring Atanu Deb Baruah of General Electric
Wed, January 15, 2020
5:30 PM – 8:30 PM CST
DePaul Center, 1 East Jackson Blvd, Chicago, IL 60604
Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:
- 60 minute talk from Atanu Deb Baruah, Global Pricing Director (Global Services) at GE Healthcare
- 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
- 90 minutes of networking and refreshments with Chicagoland Pricing Professionals
You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.
All are welcome!
Featured Speakers
Atanu Deb Baruah
Global Pricing Director (Global Services), GE Healthcare
Atanu Deb Baruah is a Commercial Excellence executive with credible industry experience in pricing strategy and commercial operations, and currently holds the title of Global Pricing Director for Global Services at GE Healthcare with responsibility for On Demand Services pricing for all nine regions of GE Healthcare Services ($5 Billion business). In his 4-year career at GE so far, prior to his current role, he was the Product Management Director for Strategic Pricing and IB Analytics for the US and Canada business at GE Healthcare.
Prior to GE, Mr. Deb Baruah worked for several Fortune 500 corporations including Johnson Controls, Whirlpool Corp., Procter & Gamble, Harley-Davidson and Caterpillar Inc. in a variety of pricing and commercial roles driving profitability, market share, and building a disciplined organizational capability in pricing and margin management.
Atanu has an MBA from University of Chicago Booth School of Business with concentrations in Strategic Management and Finance. He also has a Master’s degree in Mechanical Engineering from University of Illinois at Urbana-Champaign, and is a Six Sigma Black Belt.
Atanu resides in the Milwaukee area, with his wife (Angela) and three children (Caroline, Jack and Luke).
Tim J. Smith
Founder and CEO, Wiglaf Pricing
Adjunct Professor of Marketing, DePaul University
At Wiglaf Pricing, Dr. Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Along with his work at Wiglaf and teaching at DePaul, he is the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012) and editor of the Wiglaf Journal.
Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.
As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.
Greater Atlanta Pricing Professionals Network, January 2020 – Featuring Lee Halverson of Highline Aftermarket
Wed, January 22, 2020
5:30 PM – 8:30 PM EST
Georgia Tech (Bill Moore) Student Success Center
225 North Avenue NW, Press Room A
Atlanta, GA 30332
Join the Greater Atlanta Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:
- 60 minute talk from Lee Halverson, Vice President, Pricing & Profitability at Highline Aftermarket
- 30 minute talk from Tim J. Smith, Founder at Wiglaf Pricing
- 90 minutes of networking and refreshments with Greater Atlanta Pricing Professionals
You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.
All are welcome!
Featured Speakers
Lee Halverson
Vice President, Pricing & Profitability at Highline Aftermarket
Lee Halverson is a Pricing Leader with over a decade of successful experience in designing, developing and implementing pricing strategies. Lee is currently the Pricing Leader for Highline Aftermarket, a leading distributor of automotive supplies. Lee has been successful in leading pricing transformations for industry leading distribution organizations including Grainger Industrial Supply and SiteOne Landscape Supply.
Lee earned his MBA from the Babcock Graduate School of Management at Wake Forest University, his BS in Accountancy from Northern Illinois University and is a holder of a CPA certificate.
Tim J. Smith
Founder and CEO, Wiglaf Pricing
Adjunct Professor of Marketing, DePaul University
At Wiglaf Pricing, Dr. Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Along with his work at Wiglaf and teaching at DePaul, he is the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012) and editor of the Wiglaf Journal.
Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.
As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.
