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Academic Research

Smith, T. J., (2023). Margin variance analysis for informing customer engagement strategy. Association of Marketing Theory and Practice Proceedings 2023. 35.

Smith, Tim J., Westra, Kyle T. & Phipps, Nathan L. Profit bridges that disambiguate impacts of currency fluctuations from other marketing variables. J Revenue Pricing Manag (2021).

Smith, Tim J. Normative decomposition of the profit bridge into the impact of changes in marketing variables. J Revenue Pricing Manag 20, 530–545 (2021).

Books and Media

Wiglaf Pricing is founded by thought leaders in pricing, marketing, sales, and business strategy.

Wiglaf’s founder, Tim J. Smith, is known globally for his groundbreaking ideas and work in pricing.  In addition to his consultation and presentation work through Wiglaf Pricing, Tim is the author of five books and various articles on the subject of pricing and business markets, and the Chief Editor of the Wiglaf Journal.

His most recent textbook, Pricing Strategy, is the standard-bearer in the world of pricing textbooks, combining cutting-edge Business-to-Business and Business-to-Customer insight and research with clear, mathematically backed statistical analysis.

Senior Consultant Kyle T. Westra is the author of the Amazon Bestseller The New Invisible Hand: Five Revolutions in the Digital Economy, which explores the effect that revolutionary technologies are having on business and pricing strategies.

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