Books and Media
Wiglaf Pricing is founded by thought leaders in pricing, marketing, sales, and business strategy.
Wiglaf’s founder, Tim J. Smith, is known globally for his groundbreaking ideas and work in pricing. In addition to his consultation and presentation work through Wiglaf Pricing, Tim is the author of five books and various articles on the subject of pricing and business markets, and the Chief Editor of the Wiglaf Journal.
His most recent textbook, Pricing Strategy, is the standard-bearer in the world of pricing textbooks, combining cutting-edge Business-to-Business and Business-to-Customer insight and research with clear, mathematically backed statistical analysis.
Senior Consultant Kyle T. Westra is the author of the Amazon Bestseller The New Invisible Hand: Five Revolutions in the Digital Economy, which explores the effect that revolutionary technologies are having on business and pricing strategies.
The New Invisible Hand: Five Revolutions in the Digital Economy
(2019, New Degree Press)
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
(2012, South-Western College Pub)
Workbook of Quantitative Tools and Techniques in Marketing, 2nd ed.
(2010, Wiglaf LLC) with Bruns Hillman
Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies
(2016, Wiley Bloomberg Financial)
Excel 2013 for Marketing
(2015, Wiglaf LLC) with M. Gail Vermillion and Bruns Hillman