Market Pricing: Principles of Price Management Volume 1
Tim J. Smith
ISBN: 9798234228031
108 Pages, Paperback
©2026
US readers, purchase HERE
Non-US readers, purchase HERE
Synopsis
Market Pricing is a reference text that clarifies the nine different analytical techniques companies use to set list prices. The origins of market pricing techniques span economics, market research, accounting, and business strategy. The application of these techniques is found in companies in consumer and business markets engaged in monopolistic competition. Each technique is described in detail at the conceptual and mathematical level. The purpose of this text is to enable professionals engaged in market pricing decisions to understand in detail the limitations and benefits of each approach and to select the most appropriate techniques for different challenges. To enable understanding and application, a GE Evolution Locomotive case study runs throughout the text and prices that focal offering with different market pricing techniques.
Table of Contents
Figure
Tables
Forward
Chapter 1: Market Pricing
Chapter 2: Competitive and Cost-Plus Pricing
Chapter 3: Profit Sensitivity Analysis
Chapter 4: Economic Value to the Customer
Chapter 5: Van Westendorp Price Sensitivity Meter and Gabor-Granger
Chapter 6: Conjoint Analysis
Chapter 7: Price Elasticity of Demand
Chapter 9: Price Positioning
References
Index
