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How to Strategically React to Competitive Price Structures

Tim Smith Dallas Texas from Dean Markham on Vimeo.

Webinar with Sciative Solutions: How to Strategically React to Competitive Price Structures

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Wiglaf Big Idea Show

Defining Your Pricing Strategy


The Everyday Innovator – The 5 considerations that result in the best price for a product

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The topic of this episode is pricing. It is a frequently asked about topic. Determining the proper price for a product  impacts profit potential and sales volume expectations. I have a great guest to help us understand the components of a pricing strategy and how to price a product. He is Tim Smith, author of five books on pricing, Adjunct Professor of Marketing and Economics at DePaul University, and founder of Wiglaf Pricing.

Summary of some concepts discussed for product managers:

  • Why is pricing important?
  • What is involved in getting prices for a product right?
  • How do we get the list price right?
  • Should promotional pricing be used?
  • What is a common mistake that is made with pricing?

Everyday MBA  –  Pricing Done Right with Tim Smith

April 29, 2017. Listen here.

Tim Smith discusses his book Pricing Done Right and the pricing framework proven successful by the world’s most profitable companies. Tim began his career as a research scientist in quantum mechanics before his pursuits led him to business, where his deep love of math and his orientation to capturing profitable customers came together in a rather unique way. He shares strategies for value-based pricing, implementation, and execution. Stay tuned after the interview for action items and bonus comments.

Professional Pricing Society: Pricing Done Right – A Talk With Dr. Tim Smith, CPP

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Pricing is so much more than putting numbers on quotes, or associating them with products.  Pricing includes aligning one’s pricing strategy their business strategy, defining a competitive price reaction plan, setting target prices, managing price perceptions, managing price discounts, and executing all of this with accuracy and speed.  How do leading organization get all this right?


Sciative Solutions: Pricing done right, or at least not wrong

September 5, 2016. Listen here.

While some companies perform well in pricing, others make headlines for their errors that cause profits to turn to losses, jobs to turn into redundancies, and firms to visit bankruptcy court.  What separates those that get pricing right from those that get it wrong?  How can CEOs stop tripping up on pricing decisions despite all the attention and effort given to pricing?

Technology Marketing Center Audio Archive

Title: Pricing to Capture the Value of Technology

With: Tim J. Smith, Adjunct Professor of Economics & Marketing, DePaul University

Subject: Dr. Smith discusses his best-selling new book, Pricing Strategy: Setting Price Levels, Managing Price Discounts & Establishing Price Structures.

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