Case Study: Price Optimization – Plastics Product Manufacturer
Challenge: An industrial plastics product manufacturer sought to optimize its prices and price structure.
Approach: The plastics product manufacturer engaged Wiglaf Pricing to design and conduct an econometric study to uncover the elasticity of demand for their products and improve the alignment of their prices with customer demand.
Result: Wiglaf Pricing provided pricing recommendations that improved the ability of the plastics product manufacturer to capture profitable customers and a repeatable approach to continuously monitor and improve their pricing practices.