Case Study: Price Setting – Commercial Information Provider
Challenge: A commercial information provider was launching a revolutionary new data as a service (DaaS) product and sought to define its price structure and set its price.
Approach: The commercial information provider engaged Wiglaf Pricing to develop an exchange value model of their DaaS product in order to align their pricing with their customer’s willingness to pay.
Result: Wiglaf Pricing developed an exchange value model which reflected the prices of the nearest comparable alternatives and the value differential between their DaaS product and the nearest comparable alternative. The executives of the commercial information provider were able to clarify their product strategy and quantify their points differentiation to define their go-to-market strategy.