Case Study: Price Training – Semiconductor Manufacturer

Challenge: A semiconductor manufacturer needed to generate new ideas related to price setting and price management.

Approach: The semiconductor manufacturer engaged Wiglaf Pricing to deliver a one-day workshop on pricing.

Result: Pricing, finance, and forecasting executives engaged new, thought-provoking ideas on pricing. They gained a common language to communicate their pricing suggestions internally and emerged with a stronger grasp of the nuances of the influences on price. The team left the workshop invigorated instilled with new energy to address their pricing challenges.