Case Study: Pricing Analytics – Software Publisher

Challenge: A global software publisher sought to ensure its list prices properly matched the market opportunity across country borders.

Approach: The global software publisher engaged Wiglaf Pricing to conduct a price-localization study that examined the drivers to variances in prices between countries and the price elasticity of demand in major countries’ markets.

Result: Wiglaf Pricing delivered an econometric analysis to enable the global software publisher to understand price variances between countries and identify areas where prices could be better aligned with the market opportunity.