Case Study: Pricing Organization Design – Software Publisher

Challenge: A global leader in the software publishing industry sought to transform its pricing practices.

Approach: The software publisher engaged Wiglaf Pricing in a strategic consulting effort to review their pricing policy and pricing organization against industry-best practices and current academic thought leadership.

Result: Wiglaf Pricing identified specific challenges that a pricing center of excellence would address, the staffing levels required to develop a pricing center of excellence, and the organizational interfaces necessary to enable a pricing organization to meaningfully contribute to the profitability and market share of the software publisher.