Keynote: How Many Vertebrae Are In Your Pricing Spineometer?

November 22, 2024, 11am at the Professional Pricing Society Berlin Conference

Register: https://www.pricingsociety.com/ppsberlin24

What business decisions to competent pricing organizations engage? What are the industry benchmarks of a strong pricing capability? How can the value-based pricing framework and industry benchmarks be used to define pricing in your organization? In this session, Tim J. Smith, PhD, CPP will clarify the Pricing Spineometer, a method for evaluating pricing maturity at individual businesses, and apply it to European businesses today.

Attendees will learn:

• The business goals of a strong pricing organization
• The business challenges pricing professionals can meaningfully address
• Observes industry benchmarks and career paths in pricing
• How to measure your own Pricing Spineometer

Speakers

Tim J. Smith, public intellectual on pricing strategy, is the CEO of Wiglaf Pricing and Adjunct Professor of Economics at DePaul University. He holds a BA and BS from SMU and a PhD and MBA from the University of Chicago.