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PPS 2021 European and Global Pricing Virtual Summit
December 1, 2021 - December 3, 2021
1-3 December 2021 | #PPSEURO21
Featuring one workshop and one breakout session by Wiglaf Pricing:
Telling Your Pricing Story
Thursday, December 2, 2021
Nathan L. Phipps
Consultant, Wiglaf Pricing
Pricing projects generally include data analysis. However, data analysis alone is not sufficient for pricing success. For your analysis to be relevant, you must find the story in the data. Ultimately, your goal is to provide context and facilitate management conversations to drive pricing decisions. You must clearly state why your results matter and how they could impact decision-making. Stories will always motivate people and drive change more effectively than sheer data analysis.
This session will teach attendees how to find their pricing story while adjusting their communication approach for maximum impact.
Participants will learn:
- To use data to craft a story tailored to your audience
- To deal with common roadblocks
- To find your story using 3 fundamental pricing
analysis tools
Price-Volume-Mix Analysis With Multiple Currencies
Friday, December 3, 2021
Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing
Measuring pricing impact in a global company presents a specific challenge of separating out the impact of exogenous currency fluctuations from the impact of endogenous changes in prices and other marketing variables. Join us to discover the equations for constructing a profit bridge for conducting a price-volume-mix analysis and the definition of the profit bridge at the corporate level, which is different from that at the business unit level.
Participants will learn:
- To construct a proper profit bridge to include currency fluctuations at the corporate level
- To construct a proper profit bridge to include currency fluctuations at the business unit (country) level
- To compare and contrast these profit bridges at the corporate and business unit levels