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April 24

Workshop at the PPS 2024 Spring Pricing Conference

Loews O'Hare Hotel 5300 N. River Road, Chicago

April 24, 2024 Chicago, Illinois Register now! View the conference brochure here. Featuring a full-day workshop by Wiglaf Pricing's Tim J. Smith on Wednesday, April 24th! Workshop (Wednesday, April 24th)

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TIM J. SMITH, PHD
"To identify the right price, executives must answer three questions, and they must be answered from the customer's perspective:

What is my alternative?
Are you better or worse?
Why should I care?"

© Wiglaf LLC 2022

Wiglaf Pricing Strategy Consultants