Pricing Done Right – Errata

Page 7
Sentence:
“While the pricing function may now own pricing decisions, it can be used to meaningfully inform executive decision-making and provide recommendations.”

Corrected:
“While the pricing function may not own pricing decisions, it can be used to meaningfully inform executive decision-making and provide recommendations.”

Page 110
Sentence:
“Even though the firm may desire a higher price, the principal agent, sales, can have an incentive that is aligned to the contrary.”

Corrected:
“Even though the firm may desire a higher price, the agent, sales, can have an incentive that is aligned to the contrary.”

Page 132
Sentence:
“The ongoing nature of Price Variance Policy Continuous Improvement is important, for price variance allowances change over the lifetime an offering.”

Corrected:
“The ongoing nature of Price Variance Policy Continuous Improvement is important, for price variance allowances change over the lifetime of an offering.”