Press
Wiglaf Pricing leaders have been quoted as experts in pricing, marketing, finance, and innovation in a wide variety of press. For a selection of appearances in leading periodicals, podcasts, business press, academic press, and authored sections in marketing textbooks, see below. For your next article, contact us.
Broadcast Media
Moving Up
“Kyle Westra – The science (and art) behind pricing“. Wall Street Oasis. 22 October 2019.
Kotecki on Tech
“Insights from ‘The New Invisible Hand’“. 23 September 2019.
Everyday MBA with Kevin Craine
“Five Revolutions in the Digital Economy“. 21 September 2019.
Optimal Business Daily
“Episode 723: An Excerpt from the book The New Invisible Hand: Five Revolutions in the Digital Economy by Kyle T. Westra“. 11 September 2019.
WGN Radio – Chicago
“Software Engineers, Unicorns, & Price Tags“, Wintrust Business Lunch (13 February 2017).
WGN Radio – Chicago
“Associated Bank Thought Leader, Chuck Garcia and ‘Pricing Done Right’ with Tim J. Smith“, The Opening Bell (05 January 2017).
WGN Radio – Chicago
“Chicago Inno, Scott Kleinberg (Social Media Expert), and Tim J. Smith (Author of Pricing Done Right)“, Wintrust Business Lunch (03 October 2016).
Bloomberg
Kathleen Hays and Pimm Fox, “Tim Smith on the Pitfalls of Pricing (Audio)“, Bloomberg Taking Stock (12 September 2016).
Financial Review
Sinclair Noe, “Author Interview with Tim Smith“, Financial Review with Sinclair Noe (09 September 2016).
Selected Business Press
Forbes
Adam Tanner, “Different Customers, Different Prices, Thanks to Big Data“, Forbes (26 March 2014)
Entrepreneur Magazine
Jenna Schnuer, “The Honor System”, Entrepreneur Magazine (July 2012) 85 – 89
Capital Magazine Turkey
Yasemin Erdogan, “365 Gün kampanya (365 Day Campaign)” Capital Magazine Turkey (April 2011).
Pest Control Technology
Kristen Hampshire, “The Price is Right”, Pest Control Technology, 19 October 2011.
Entrepreneur.com
Lisa Girard, “Five Signs It’s Time to Change Your Prices”, Entrepreneur.com on MSNBC.com, 20 August 2011.
Palm Beach Post
Emily Roach, “Markdowns rev up consumer spending”, The Palm Beach Post, 14 July 2011.
DealNews
Aaron Crowe, “Psychology of Shopping: Why $29.99 Looks Better Than $30”, Deal News, 27 January 2011.
Redmond Channel Partner
Joanna L. Krotz, “4 Smart Pricing Strategies for 2010”, Redmond Channel Partner, 01 March 2010.
Investor’s Business Daily
Morey Stettner, “Smart Pricing Strategies Help Fight Competitors”, Investor’s Business Daily, 12 June 2009.
GO: Air Tran Magazine
Geoff Williams, “The Importance of Numbers”, GO: Air Tran Magazine, February 2009.
Selected Business Writing
Fortune
Tim J Smith, “Uber Is Finally Growing Up“, Fortune, 22 August 2018.
Chief Executive
Tim J Smith, “3 Bad Pricing Strategies to Avoid and 3 Good Ones to Adopt“, ChiefExecutive.net, 2 September 2016.
Ivey Business Journal
Tim J Smith, “Pricing strategy: Piercing the veil of value exchange”, Ivey Business Journal, November/ December 2011.
BizCommunity
Tim Smith, “Understanding pricing”, BizCommunity.com, 14 January 2011.
Selected Academic Writing
Journal of Revenue and Pricing Management
Tim Smith, “Aligning the Pricing Organization to the Market Type in Industrial Markets”, Journal of Revenue Management, (2012) 11, 54-63.
Wiglaf Journal
The Wiglaf Journal is the leading online magazine for Sales, Marketing, and Entrepreneurship. Tim is the Chief Editor of the Wiglaf Journal.
Marketing 12 ed. Textbook Contribution
Smith, Tim J. (2012). Marketing Metrics: Profit Scenario Analysis. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 41). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Search Engine Optimization. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 189-190). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Business Market Product Launch and Sales Force Size. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 253). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Weighted Average Category Incidence Frequency. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 287-288). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Brand Development Index. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (pp. 390-391). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Find a Location for Arby’s. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 580). Mason, Ohio: South-Western Cengage Learning.
Smith, Tim J. (2012). Marketing Metrics: Chain Ratio Methods to Estimate Demand for Grape Soda. In C.W. Lamb, J.F. Hair Jr., C. McDaniel (Ed.), Marketing 12 ed. (p. 702-703). Mason, Ohio: South-Western Cengage Learning.
