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Digitization: Monetization & Transparency
July 2, 2020 @ 12:00 pm - 1:30 pm EDT
Digitization is transforming pricing strategy, opening up new opportunities companies to provide value and capture profits.
What has been lacking however is a framework and understanding to determine how best companies can avoid the hype and take advantage of such opportunities in a strategic way.
This session focuses on two areas of careful consideration: monetization and transparency.
Pricing models and monetization methods that were only available to select industries are increasingly options for companies to differentiate themselves and disrupt industries. Subscription, metered, individualized, and dynamic pricing models hold promise, but they are not one-size-fits-all.
Price transparency is related to, but different from, pricing transparency. Both types of transparency are often portrayed as good for customers and bad for companies, but many companies have found that strategically adjusting their level of transparency can lead to a better sales experience and more devoted customers.
This engaging session will feature case studies of companies managing these revolutions well–and those falling behind.
Attendees Will Learn:
* How to think creatively about matching value delivered with pricing models and structures
* How to utilize price transparency and pricing transparency to support strategic goals
About The Presenter:
Kyle T. Westra is a Manager at Wiglaf Pricing. Kyle will work with you to find efficient and creative solutions to help your company manage pricing better. His areas of focus include pricing transformations, new product pricing, commercial policy, and pricing software. Most recently to Wiglaf Pricing, Kyle worked in project management, business systems analysis and marketing analysis, starting his career in global strategy at a foreign policy think tank. He has extensive experience in e-commerce, sales strategy, economic analysis, and change management.
His Amazon bestselling book about how technological trends are affecting pricing and commercial strategy is entitled The New Invisible Hand: Five Revolutions in the Digital Economy.
Kyle is a Certified Pricing Professional (CPP). He holds an MBA with distinction from the Kellstadt Graduate School of Business at DePaul University and a BA in Political Science and Economics from Tufts University.
About Wiglaf Pricing:
Wiglaf Pricing is a team of experts focused on helping firms achieve improved pricing. We apply the latest research in pricing to the client’s situation in order to deliver results that matter.
Executives choose Wiglaf Pricing to identify launch prices for new products and services, define price structures to profitably segment markets, conduct deep-dive pricing analytics, improve price variance management, and develop organizational capabilities through people, processes, and tools.
Wiglaf Pricing is Helping Executives Manage Price Better™