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Pricing in a Crisis – PPS Virtual Summit
June 24 @ 12:00 pm - June 25 @ 4:00 pm EDT
About the Summit
Pricing Through Multiple Measurements – Tim J. Smith, PhD, Found and CEO, Wiglaf Pricing
There are many methodologies, algorithms, and “best practices” one can apply to drive pricing decisions, but which is right? To move pricing capability beyond identifying predictive metrics towards building a sustainable competitive advantage, one must confront the fact that different measurements yield different predictions. In Pricing Through Multiple Measurements, we argue that different methodologies should be used in combination to deliver a holistic image of reality and enable strategic, that is, beyond algorithmic, decision making.
Attendees will learn:
– Using Multiple Pricing Metrics for New Product Development to Set Prices at Launch
– Using Multiple Pricing Metrics for Competitive Engagement to Manage Price Adjustments Dynamically
– Working with Uncertainty Organizationally to Maximize Price Capture and Price Performance