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Strategy Talk: Pricing Strategies for Executives and Entrepreneurs
April 29 @ 5:30 pm - 7:00 pm CDT
Hosted by DePaul University’s Department of Economics
We had plans to host alumnus and author of “The New Invisible Hand“, Kyle T. Westra on March 13th, but the event was unfortunately canceled due to the rapidly changing environment related to COVID-19.
However, we are pleased to announce that Kyle has agreed to present his Strategy Talk in a webinar format on April 29th, 2020 at 5:30pm CDT!
From a business strategy perspective, we teach that firms should avoid competing on price because that can ultimately lead to a “race to the bottom”. However, strategies concerned with pricing can be quite nuanced in this digital age where information is plentiful for both consumers and competitors.
Kyle will discuss how pricing strategies can be approached in the real world through the lens of his book, “The New Invisible Hand”. His presentation will last 1 hour and will be followed by a Q&A session.