Pricing.
Should you start with your costs? Should you start with your intended contribution margin?
Plus, many companies don’t view pricing as a strategy, but rather, just a thing to get done.
Wrong.
Kyle Westra, a manager at Wiglaf Pricing, is going to join us to discuss what it takes to build a successful pricing strategy to attain the results your company and team want.
– What are some of the things we should consider when pricing our product or service?
– How should I price my product at launch?
– If we are offering a new line of products, how should it price next to our existing line up?