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Webinar: Driving Strategic Account Performance with Pricing
March 16, 2021 @ 10:00 am - 11:00 am
Join Wiglaf Pricing with the Strategic Account Management Association (SAMA) for this engaging webinar by Tim J. Smith, PhD, Founder and CEO of Wiglaf Pricing.
Driving Strategic Account Performance with Pricing
It’s Day One. You have been hired to manage strategic accounts, and your CEO believes there is an opportunity to improve pricing. What should your action- and results-oriented agenda look like?
The common goal for improving pricing is to improve profits by either increasing prices or improving your product mix. Where do we look for improvements and how do we test hypotheses?
In this webinar, Tim J. Smith, PhD, Founder and CEO of Wiglaf Pricing, will share insights into driving strategic account performance with pricing.
Attendees will learn:
- How price is the most powerful lever to affect account profitability
- How to analyze accounts by price and margin performance to uncover actionable insights
- How to increase account performance by managing price better