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PPS Spring Virtual Conference

May 4 - May 12

May 4-12, Online Only

Register now!

Featuring two breakout sessions by Wiglaf Pricing:

Harnessing Monetization and Transparency

Thursday, May 6th, 2021

Kyle T. Westra
Manager, Wiglaf Pricing

Digitization is transforming pricing strategy, opening up new opportunities companies to provide value and capture profits. What has been lacking however is a framework and understanding to determine how best companies can avoid the hype and take advantage of such opportunities in a strategic way. This session focuses on two areas of careful consideration: monetization and transparency.

Participants will learn:

  • How to increase earnings with the right pricing metric
  • How to use price transparency strategically
  • Examples of companies doing transparency well – and poorly


Measuring Impact

Friday, May 7th, 2021

Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Pricing executives are expected to deliver results. In this session, Tim J. Smith will share the formulation of profit and revenue bridges, clarify where pricing decisions impact corporate performance, and contrast proper formulations to some alternatives.

Participants will learn:

  • To construct a proper profit and/or revenue bridge
  • To measure the impact of pricing initiatives
  • To connect pricing initiatives to measurable outcomes



May 4
May 12
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Professional Pricing Society
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