University Keynote: Value-Based Pricing and the Pricing Spineometer
University Keynote: Value-Based Pricing and the Pricing Spineometer
November 7, 2024, University of South Bohemia in České Budějovice Inproforum 2024 I define Value-Based Pricing in comparison and contrast to other pricing paradigms and argue for its superiority in monopolistic competitive markets. I then define the Value-Based Pricing Framework which explores organizational pricing decisions at five different levels. Given these definitions, I measure organizational