May 5, 2023
Featuring a Friday, May 5th keynote by Tim J. Smith!
Does your company have any vertebrae in its pricing spine? How do you build your confidence? In this session, Tim J. Smith, Ph.D., CPP will discuss the Pricing Spine-o-meter, what it measures and why it is important. For companies just beginning their pricing journey and for those that are well down the path, we will discuss insights for improving your pricing excellence, corporate profitability, and market capitalization.
Attendees will learn:
Tim J. Smith, Ph.D., CPP, is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing at DePaul University, the author of Pricing Done Right and Pricing Strategy, the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program and a member of the American Marketing Association. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a Ph.D. in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from Chicago Booth.