May 4-12, Online Only
Featuring two breakout sessions by Wiglaf Pricing:
Thursday, May 6th, 2021
Kyle T. Westra
Manager, Wiglaf Pricing
Digitization is transforming pricing strategy, opening up new opportunities companies to provide value and capture profits. What has been lacking however is a framework and understanding to determine how best companies can avoid the hype and take advantage of such opportunities in a strategic way. This session focuses on two areas of careful consideration: monetization and transparency.
Participants will learn:
Friday, May 7th, 2021
Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing
Pricing executives are expected to deliver results. In this session, Tim J. Smith will share the formulation of profit and revenue bridges, clarify where pricing decisions impact corporate performance, and contrast proper formulations to some alternatives.
Participants will learn: