Pricing. Should you start with your costs? Should you start with your intended contribution margin? Plus, many companies don't view pricing as a strategy, but rather, just a thing to get done. Wrong. Kyle Westra, a manager at Wiglaf Pricing, is going to join us to discuss what it takes to build a successful pricing

Register here Hosted by DePaul University's Department of Economics We had plans to host alumnus and author of "The New Invisible Hand", Kyle T. Westra on March 13th, but the event was unfortunately canceled due to the rapidly changing environment related to COVID-19. However, we are pleased to announce that Kyle has agreed to present his Strategy