Pricing. Should you start with your costs? Should you start with your intended contribution margin? Plus, many companies don't view pricing as a strategy, but rather, just a thing to get done. Wrong. Kyle Westra, a manager at Wiglaf Pricing, is going to join us to discuss what it takes to build a successful pricing
Register here Hosted by DePaul University's Department of Economics We had plans to host alumnus and author of "The New Invisible Hand", Kyle T. Westra on March 13th, but the event was unfortunately canceled due to the rapidly changing environment related to COVID-19. However, we are pleased to announce that Kyle has agreed to present his Strategy
Join Wiglaf Pricing and others for the Professional Pricing Society's virtual summit on Pricing in a Crisis. Our CEO, Tim J. Smith, PhD, will be leading the closing presentation. About the Summit Not every company will leverage pricing during this time of crisis, but your organization can have a better outcome with the right business
Digitization is transforming pricing strategy, opening up new opportunities companies to provide value and capture profits. What has been lacking however is a framework and understanding to determine how best companies can avoid the hype and take advantage of such opportunities in a strategic way. This session focuses on two areas of careful consideration: monetization